In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)
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We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.
As part of a multi-year strategic partnership, The Independent will assume all editorial and commercial control of BuzzFeed’s UK brands.