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Speaking to Mark Read at Cannes Lions, Elon Musk believes X is evolving its commercial offering with a push to improve ad targeting and giving users content they find useful

As consumers are found to increasingly avoid the news, Snoddy examines what is behind this and what needs to change to reverse the tide.

The publisher has more than 20 original shows in development that will roll out across YouTube and social video platforms over the next year.

Meanwhile, no plans to introduce ads to Threads yet, press event at Cannes heard.

WPP CEO Mark Read has scored a big interview at Cannes — Elon Musk. Given that Musk ‘hates’ advertising and has been a terrible owner of Twitter, Read owes it to this industry to ask him tough questions.

The UK’s major parties have taken different social media strategies in the lead-up to what some have called the first ‘TikTok election’.  Let’s unpack their approaches.

All the latest from Cannes Lions with The Media Leader team on the ground.

Under anonymity, a roundtable of advertising and media executives discuss who’s to blame for made-for-advertising sites and what can be done, if anything, to minimise them.

Limited series The Turnout aims to encourage young people to vote.

The work wants to highlight Pinterest users’ journeys of discovery.