New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
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Industry leaders expressed dismay at GARM’s shuttering due to the lawsuit filed by X and called on advertisers to steer clear of the platform.
Spotlight will provide landing pages for popular IP that will help organise and promote upcoming entertainment releases.
Jack Benjamin and Omar Oakes discuss major stories, including the verdict in Google’s US antitrust case and how social media companies have been implicated in the spread of far-right violence across the UK.
The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry’s themes and concerns.
We’ve seen what can happen when fake news, amplified by social media, spreads. Now is the time to fund regulated, trusted journalism.
Social platforms have clearly played a huge role, but many newspapers should take some responsibility for creating the attitudes that have culminated in this violence.
When marketers focus on short-term revenue-harvesting, it causes them to take their eye off the ball when it comes to driving longer-term business success.
Analysis: Snap executives were repeatedly questioned by investors over the volatility of brand adverting spend in the company’s Q2 earnings call.
Analysis: The social media giant is leaning in to its AI development as a way to eventually provide all-in-one ad solutions for brands.