The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry’s themes and concerns.
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We’ve seen what can happen when fake news, amplified by social media, spreads. Now is the time to fund regulated, trusted journalism.
Social platforms have clearly played a huge role, but many newspapers should take some responsibility for creating the attitudes that have culminated in this violence.
When marketers focus on short-term revenue-harvesting, it causes them to take their eye off the ball when it comes to driving longer-term business success.
Analysis: Snap executives were repeatedly questioned by investors over the volatility of brand adverting spend in the company’s Q2 earnings call.
Analysis: The social media giant is leaning in to its AI development as a way to eventually provide all-in-one ad solutions for brands.
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
Analysis: Tech and social media companies offer certifications as a way to help improve agency relationships.
Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.