More Social Media articles

Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way. 

Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

The broadcaster has launched a nationwide campaign rebranding as Channel 4th to encourage people to head to the polls.

Reporters Jack Benjamin and Ella Sagar discuss The Media Leader Awards, the importance of social media to this year’s election and the EU’s potential action against Apple.

Reform Political Advertising’s panel aims to review factual claims in election ads and judge whether they are truthfully presented. 

Omar Oakes, Maria Iu and Jack Benjamin look back on the 2024 festival and discuss their experiences, the award winners and learnings.

Both social media companies separately told The Media Leader how their communities are core to the “journey of discovery”.

With a new government on the way, we must show that when the industry is called to act, it can do so successfully — this is where the Online Advertising Taskforce comes in. 

Speaking to Mark Read at Cannes Lions, Elon Musk believes X is evolving its commercial offering with a push to improve ad targeting and giving users content they find useful

As consumers are found to increasingly avoid the news, Snoddy examines what is behind this and what needs to change to reverse the tide.