Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.
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The animal-welfare charity is launching a rebrand with a bespoke ad airing on the Channel 4 show on Friday.
As Snap looks to become a destination for news consumption, it is investing in “shoulder content” around major cultural moments this year.
The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.
Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.
Is cinema the next natural step for podcasts after social, video and live events?
Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week.
The new ad format will need be sufficiently enticing to lure advertisers away from organic marketing.
Reach’s engagement director, Dan Russell, discusses how WhatsApp has become a “big win” in reaching new audiences.
Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.