Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns.
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Other political figures including Lord Grade, Lucy Frazer and Chris Bryant also offered their visions for the future at LEAD 2024.
Social media companies are preferring to be called “community-based” or “entertainment” platforms. The implication: they collectively have a branding problem.
Columnist Nicola Kemp joins host Jack Benjamin, editor-in-chief Omar Oakes and reporter Ella Sagar to unpack results from Big Tech companies, including Meta, Amazon, Google, Spotify and Snap.
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
The three digital advertising companies reported ad revenue growth of 11-26%.
The Media Leader looks back on 20 years of Facebook, from its acquisition of Instagram to Mark Zuckerberg’s latest appearance in the US Senate.
On Wednesday, US senators excoriated the CEOs of Meta, TikTok, X, Snap and Discord for alleged harms their platforms have brought to children.
Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.