More Social Media articles

There isn’t some conspiracy; advertisers want to sit beside the benign and predictable, not the combustible. 

Analysis: Social media sites’ changes have had a significant negative effect on all publishers relying on digital advertising revenue.

Meta is pitching its latest set of smart glasses as a key potential tool for creators to capture and livestream their daily lives. But smart glasses have been a tough market to crack, and privacy concerns are abound.

It’s a sad day as I’m closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.

In a letter to Meta president for global affairs Sir Nick Clegg, Owen Meredith and Jim Mullen criticised Meta’s waning interest in promoting news on the platform. But do publishers have any leverage on this issue?

Meta is enabling a toxic culture within our society, writes Reach’s online safety editor.

Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.

The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called ‘mainstream media’, how else can journalists hold the rich, famous and powerful to account?

We aren’t advertising advertising well enough, especially to the next generation, warns IPA president and GroupM boss Josh Krichefski.

The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.