More Social Media articles

Social platforms are at risk of a failure of their purpose if they neglect the original reason for people to be online, which is to connect.

The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.

TikTok is presenting itself not as social media, but as an entertainment company with a focus on community. But is it actually just a form of “soma”?

Research from Columbia University’s Initiative for Policy Dialogue found that Meta and Google jointly owe more than $12bn to US news publishers alone annually.

News publishers still rely on social media platforms for added reach. World Media Group’s CEO asks how they are leveraging their strong brand values on social to drive audiences.

The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.

There’s a big difference between being relevant to people and personalizing your communication, writes SocialChain’s group strategy director.

At last month’s Future of Gaming event in London, host Jack Benjamin took the stage alongside Shay Thompson to chat about her views on the gaming market.

TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed ‘outcome-based measurement’ to replace attribution.

Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.