Through its member status, IMTB will provide direct representation of the influencer marketing sector to the committee.
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In brief: It is the first time Pinterest has partnered with a UK agency network in this way.
In brief: Miroma Group has bought a majority holding in former Manchester United captain Gary Neville’s content company Buzz16.
At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign?
Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.
Over 6 million people in the UK and nearly 59 million people in the US use social media influencers on TikTok, Instagram, and Facebook for health information.