More Social Media articles

The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.

The organisation intends to impose its first-ever fine on Apple in the region of €500m next month.

2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.

Milka Privodanova, head of Europe, Middle East and Africa at Pinterest, joins Omar Oakes to talk about the next step in the picture-sharing platform’s journey as it reaches nearly 500m users and progresses ecommerce deals with Amazon and Google.

We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.

As part of a multi-year strategic partnership, The Independent will assume all editorial and commercial control of BuzzFeed’s UK brands.

Is it a loose and inaccurate metric or one of the most important we need to be watching?

What can politicians learn from influencers about how to reach younger audiences in a big election year?

TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.

With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through.