TikTok is not simply a substitute of viewers’ attention from traditional media formats. The rise in demand for ‘snackable’ content presents a much bigger cultural shift, writes the editor.
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The pandemic is well and truly over when it comes to impacting the UK’s media habits, as both broadcast TV viewing and streaming subscriptions have reversed after the Covid lockdown boom of 2020 and 2021.
As Elon Musk chooses to rebrand Twitter to ‘X’, Stephen Arnell examines the substitution in light of other historical name changes.
Analysis: Meta’s return to strong growth is evidence that the company’s ‘back to basics’ strategy laid out at the start of the year has helped right what was not long ago a wobbly ship.
Host Jack Benjamin is joined by editor Omar Oakes and reporter Ella Sagar to discuss the latest news around the media industry in a new podcast format.
Analysis: For advertisers, any such rebrand matters little compared to what X does to address brand safety concerns.
Analysis: Underlying the anxiety that the rising popularity of TikTok for news could further erode trust is the fact that TikTok is owned by Chinese company ByteDance.
A net balance of more than 10% of firms surveyed expanded their budgets in sales promotions in the last quarter, according to the latest IPA Bellwether report.
When platforms are used to share our differences, it resonates with people. Brands should be tapping in to support and celebrate what makes us unique.
Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA’s former director of media.