Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.
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The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called ‘mainstream media’, how else can journalists hold the rich, famous and powerful to account?
We aren’t advertising advertising well enough, especially to the next generation, warns IPA president and GroupM boss Josh Krichefski.
The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
How you think about being ‘passionate’ in media will reveal what kind of media leader you are or want to be. So that’s the question we’re going to keep asking, writes the editor.
Analysis: Jimmy Wales did not reveal details about Trust Café, which has quietly launched with few features.
Young users have increasingly begun turning to the short-form video platform as a Google alternative, so it’s no surprise TikTok has looked to take advantage by improving its search function.
Pinterest CEO Bill Ready committed the social media company to creating a more inclusive and positive online environment, and urged advertisers to refrain from spending if they don’t fulfil their promise.
What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?
Pandemic-era social media darling Clubhouse is betting a shift to DMs will rescue the company from user decline. They aren’t alone, as other platforms are turning their focus towards messaging as a key way to retain engagement.