NBCUniversal has hired Maggy Chan as managing director and executive vice president of global advertising and partnerships.
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Thinkbox, the marketing body for TV advertising, is back on TV with its seventh advertising campaign and second from creative agency Mother London.
Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.
Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.
In brief: Deaf and hearing-impaired viewers will have access to a channel solely featuring signed programming when ITVX launches on 8 December.
In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.
In brief: ITV has signed a multi-year licensing deal with Paramount to air added content on its soon-to-launch streaming service ITVX.
Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.
In brief: full-length episodes of Channel 4’s reality shows will land on YouTube at the same time as on All 4.