The ad tier will cost users $6.99/month, and ads will play before and during shows and films.
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Increased minutage on linear, ad tiers on streaming services and a “screen-neutral” AV approach could present diverse opportunities for broadcasters, agencies and advertisers.
In brief: Netflix picked both firms to give advertisers assurance that ads are run in the correct spots and views are analyzed according to industry standards.
In brief: marketers running ads with Roku will now be able to deduplicate campaign reach and frequency across traditional TV, CTV, desktop, and mobile.
In brief: Lionsgate is rebranding its international streaming service from Starzplay to Lionsgate+, while Amazon’s EPIX is rebranding to MGM+.
Streaming is more popular than ever among all age groups in the UK, new research has found.
In brief: The redundancies occur as the recently merged Warner Bros. Discovery seeks to become more efficient and lean in the face of a sizeable debt problem.
In brief: Netflix and Ubisoft will release mobile games for ‘Valiant Hearts’, ‘The Mighty Quest’, and ‘Assassin’s Creed’.
Western Europe is forecast to have 238 million SVOD subscriptions by 2027, up 44% from the end of last year, driven by a surge in Disney+ sign-ups.
UK broadcasters were described as the “driving force” in the UK TV production industry’s recovery, with its total revenues growing 13% from 2020 to 2021.