What does Disney’s investment in the Fortnite maker mean for the two companies and for advertisers?
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Stuart Keith, senior director, Media Business Development, tells The Media Leader what’s next after the ecosystem reach has now expanded by 50% since launch. (Partner content)
The number of UK households with a subscription VOD service decreased by half a million quarter on quarter, according to Barb’s latest data.
Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.
VOD household penetration globally increased in Q4 2023, partially down to ad-funded tiers on platforms like Netflix, according to new research.
Nearly three-quarters of consumers are “unwilling” to pay extra to opt out of advertising on Amazon Prime Video, according to new research.
Everyone TV, the organisation developing Freely, also revealed UKTV is joining the project.
Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly, writes the editor-in-chief.
For those who struck gold and those who have been less successful in the pivot to streaming, 2024 will be when advertising comes to the fore, writes Goodstuff’s head of video planning.
Disney’s shoppable ad format will take advantage of second-screeners, while Netflix boosts ad tier users to 23m.