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A pint of viewers, please

A pint of viewers, please

16 Jul 2025 | Justin Sampson

As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.

Nielsen launches CTV adspend data in UK
Nielsen launches CTV adspend data in UK
14 Jul 2025 | Ellie Hammonds
Disney and ITV to share content in new partnership
Disney and ITV to share content in new partnership
10 Jul 2025 | Maria Iu
‘We want to be accessible’: Rita Ferro on Disney’s ad strategy
‘We want to be accessible’: Rita Ferro on Disney’s ad strategy
24 Jun 2025 | The Media Leader Staff
Warner Bros Discovery to split in two
Warner Bros Discovery to split in two
09 Jun 2025 | Jack Benjamin
How Paramount is building simplicity and scale — with Lee Sears
How Paramount is building simplicity and scale — with Lee Sears
09 Jun 2025 | Jack Benjamin

Paramount+ sees double-digit user growth amid flat Q1 for SVOD

03 Jun 2025 | Jack Benjamin

However, the latest Barb Establishment Survey found that the number of homes with two or more services hit a new record.

‘We’ve evolved’: Netflix to start rolling out in-house ad suite to EMEA next week

15 May 2025 | Jack Benjamin

EMEA ads VP Damien Bernet discusses takeaways from Netflix’s upfronts, as the streaming giant’s ad-supported plan now reaches 94m monthly active users globally.

Amazon Prime Video says it can help grow total premium video ad market in Australia

15 May 2025 | John Moulding

Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.

UK streaming subscribers embrace ad tiers across Disney+, Netflix and Prime Video

24 Apr 2025 | Jack Benjamin

Kantar’s latest Entertainment on Demand report found new streaming subscribers are increasingly flocking to ad tiers. Meanwhile, growth for Apple TV+ and Mubi have led to increased competition.

UK ’emblematic’ of Netflix’s approach to global programming

23 Apr 2025 | Jack Benjamin

Productions in the UK have become Netflix’s most efficient programming investments. The streaming giant’s share of viewing time now sits behind only the BBC and ITV.

Disney identifies 4 audience types in streaming landscape

02 Apr 2025 | Maria Iu

Advertisers should better understand these key audiences, who are into different genres, a new study found.

Finding the formula for profit in global subscription streaming

25 Mar 2025 | John Moulding

Industry leaders have been reviewing the road to profit for SVODs and their advice spans sharp marketing and hard bundles to co-windowing and more immersive video.

Next steps in super-aggregation: Bundling, discounting and streamer subs management

19 Mar 2025 | John Moulding

Pay-TV operators can take super-aggregation to the next level with bundles that include discounts for popular streamers — and that could even mean free apps. Subscriptions management is another value-add.

Disney+ joins Barb Advanced Campaign Hub

18 Mar 2025 | Maria Iu

Barb estimates of ad tier households will be updated daily.

‘TV to till’: Amazon to bring new shoppable formats to UK in H2

14 Mar 2025 | Jack Benjamin

Amazon’s head of video sales specialists discussed new ad formats and a “supercharged” partnership offering, and argued that Prime Video is driving hard-to-reach audiences that can be targeted across the purchase journey.

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Women's Euros Scores Big Ratings

08 Jul 2025

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