In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable.
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In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.
Brett Aumuller shares where he gets his creative inspiration from and if selling media has become easier or harder.
In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.
TV has even more potential in the internet age. But it can’t cover all the bases without some very significant investment.
Broadcasters are losing billions as they invest in the future of TV. Our analysis shows that real losses are likely to be even larger than the companies have reported thus far.
In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.
The BBC and ITV dominated the top 10 most-watched titles across all UK channels and services last year.
Partner content: Advertising is a cornerstone of the modern digital experience. Viewers are accustomed to ads appearing on mobile applications, websites — and televisions.
Disney CEO Bob Iger wants to focus on Disney+ subscribers that are loyal to the point they aren’t sensitive to additional price increases.