Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?
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At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.
While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.
Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.
Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.
Peter Naylor, VP of advertising at Netflix, spoke to delegates of the Future of TV Advertising Global about the first year of the ad tier, and what’s next for advertisers.
The irony of the future of TV is that we’ve now come full circle: we’re once again in a landscape where some content is free and some is paid for, and that’s a good thing.
The UK’s Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver “total campaign” reporting.
New ad-supported streaming options present opportunities for long-form ad assets this Christmas season, and advertisers should lean in.
UK TV exports in 2022-2023 have reached their highest level, increasing 22% on the previous year, but this could be an “exceptional year” because of global macroeconomic conditions and rising costs.