In brief: Disney topped the global box office with $4.9bn from 16 films.
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In brief: measurement platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across its portfolio.
The media industry needs to come together to stop the ‘bedrock’ of the TV landscape being eroded.
In brief: Netflix is estimated to have lost 500,000 UK subscribers in 2022 and is expected to lose a further 200,000 subscribers in 2023.
In brief: Amazon, Apple, and ESPN had been rumoured to have also been interested in the package.
In brief: Netflix is partnering with Nike to stream Nike’s Training Club, a fitness program with over 30 hours of exercise sessions.
Agency execs and industry leaders discuss what medium had the best year in 2022.
Advertisers would be well-advised to treat the growing AVOD market as an opportunity akin to broadcast, not just digital.
Mediatel Events’ recent Future of TV Advertising Global showed the extent of audience and media fragmentation and made the case for more collaboration.
ITV’s newly launched streaming service, ITVX, attracted 66.5 million streams in its first week, an increase of 138% year-on year.