In brief: Ad revenues increased by 8% year-over-year, led by higher political advertising revenues at its FOX Television Stations and growth at TUBI.
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In brief: Paramount+ added 4.6 million subscribers, growing to 46 million, driven in part by launches in international markets like the UK.
Netflix has poached five executives from Amazon, Snap, TikTok, and YouTube as it grows its ad sales team.
BARB subscribers can now see overnight and consolidated viewing data for Netflix in the UK.
ITV CEO Carolyn McCall discussed the launch of ITVX and what’s next for ad-funded TV as Netflix and Disney+ enter the fray.
Amazon has begun building a suite of content around its Thursday Night Football offering that has piqued the interest of media buyers and has implications for sports broadcasting.
COO and CPO Greg Peters described the initial demand from advertisers as “very strong” in the company’s earnings call, despite mixed sentiment from some buyers.
In brief: the streaming company beat earnings estimates as it looks to introduce ads and crack down on password sharing.
The number of VOD-enabled households in the UK fell by 234,000 to 16.18 million quarter-on-quarter, Kantar streaming data has revealed.
TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.