The pandemic is well and truly over when it comes to impacting the UK’s media habits, as both broadcast TV viewing and streaming subscriptions have reversed after the Covid lockdown boom of 2020 and 2021.
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Viaplay Group’s CEO Anders Jensen has resigned as the Swedish streaming company downgraded its business forecast for this year.
As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.
In brief: ITV’s relaunched streaming service will advertise on Deliveroo Media and Ecommerce for the next eight weeks.
The week-long showcase gave media buyers a first look at the latest digital content from among the biggest names in global media and entertainment.
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.