Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.
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WBD plans to split itself into two public companies by next year, with one maintaining its film properties and streaming service, while a global networks company will own CNN, TNT Sports and Discovery.
Paramount’s president of international ad sales joins Jack Benjamin to unpack how he and his team are working to drive revenue growth across the recently rebranded 5, streaming service Paramount+ and FAST service Pluto TV.
However, the latest Barb Establishment Survey found that the number of homes with two or more services hit a new record.
EMEA ads VP Damien Bernet discusses takeaways from Netflix’s upfronts, as the streaming giant’s ad-supported plan now reaches 94m monthly active users globally.
Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.
Kantar’s latest Entertainment on Demand report found new streaming subscribers are increasingly flocking to ad tiers. Meanwhile, growth for Apple TV+ and Mubi have led to increased competition.
Productions in the UK have become Netflix’s most efficient programming investments. The streaming giant’s share of viewing time now sits behind only the BBC and ITV.
| Maria Iu
Advertisers should better understand these key audiences, who are into different genres, a new study found.
Industry leaders have been reviewing the road to profit for SVODs and their advice spans sharp marketing and hard bundles to co-windowing and more immersive video.