More Avod articles

Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.

Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.

Kantar’s study found 19.9m British households have at least one paid video streaming service — “virtually flat” on the previous quarter.

The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.

While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.

Rob Collier, head of strategy at MTM, reveals new research that shows Netflix’s recent crackdown on password sharing among users was a success.

The choice, immediacy and visuals of TV are at their peak, but manufacturers’ pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era. 

Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.

A prediction: SVOD/YouTube/AVOD/FAST will offer the same measurable reach as broadcasters, argues MiQ’s advanced TV product manager. (Partner content)