As Paramount reopens merger talks with Skydance Media, The Media Leader takes a look at what has happened so far.
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The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.
ITV’s business development director shares his path to media sales and why people should consider getting out of London during their career.
| Maria Iu
Marketers will be able to measure their YouTube campaigns against other channels.
| Maria Iu
An ad campaign accompanying the launch will roll out on 15 July.
Exclusive research from Adwanted and YouGov shows that while ad tiers from Netflix and Amazon Prime Video are performing differently, it’s clear that more young people prefer an ad-free environment.
Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week’s upfronts.
Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.
The global audience measurement and data company has appointed Bristowe as CEO for UK and Western Europe.
Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.