CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.
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More than a third of YouTube’s viewing comes from inside UK homes. Is it time to finally consider the video-sharing giant as a rival for TV ad budgets?
However, CEO Dame Carolyn McCall has warned of job losses.
British streamers taking out a new video-on-demand (VOD) service has reached its lowest level in 12 months this past quarter, according to new research.
Revenue for its ad tier grew 34% quarter on quarter.
Barb data shows that Channel 4 non-linear reach was up 9% for TV sets and 4% for other devices in June.
Watch: Toyota and Allianz’s sponsorship idents for the competition will have accessibility features “baked in”.
Compared with ITV’s coverage of the Euro 2021 semi-final, the revamped streaming service has attracted over 5m more viewers.
Thomas Bremond, SVP and chief revenue officer at Comcast’s FreeWheel, talks to The Media Leader about why TV now has “all the tools” to succeed with technology and how the important issue of sustainability is being addressed.
A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.