In an interview at the Future of TV Advertising Global, Alan Moss outlined how Amazon aims to drive digital innovation to grow the TV pie and expressed interest in working with TV trade bodies and JICs.
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At The Future of TV Advertising Global, Comcast ads chief James Rooke argued that TV must simplify the ad buying process to make it more attractive to advertisers.
ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.
The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.
‘Bundles are back’ as Disney reports growing profit for its direct-to-consumer business. But analysts fear streaming growth — and therefore room for competitors — is limited at best.
The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.
| Maria Iu
Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.
| Maria Iu
The Disney EMEA sales chief on the evolving CTV landscape, diving into the world of programmatic and building relationships in a close-knit industry.
According to Barb’s latest survey, Netflix and Disney+ ad tiers have continued to grow substantially quarter on quarter.
In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.