Prime Video viewing data will be available to Barb subscribers from 1 March.
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The sponsorship deal was brokered by Manning Gottlieb OMD and Channel 4 Sales.
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.
The delay to streaming shows cinema’s power in getting that “big push” for a film, according to Pearl & Dean’s operations chief.
Is it a loose and inaccurate metric or one of the most important we need to be watching?
Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.
| Maria Iu
The move seeks to minimise fraud by ensuring ads are being seen by real people.
A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.
Omar Oakes doesn’t get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don’t.