Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.
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The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.
Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.
Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay.
In a study spanning 15 years, Channel 4 also found broadcast sponsorship improved all key ad performance metrics.
As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.
NBCUniversal’s VP of partnerships shares what it was like accepting her job two weeks after having a baby and the biggest turning point in her career.
SVOD has reached a saturation point, presenting opportunity for linear TV as it continues to adapt and innovate.
Sale of its 50% stake could allow ITV to explore more licensing opportunities.
UK overall media inflation is expected to increase from 0.9% last year, according to a new report.