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There is a ‘continued underlying weakness’ in the US network television advertising marketplace, according to a survey by Jack Myers Report of media planners and buyers. Amongst the 125 respondents to the Myers survey, conducted in mid-February, only 16.5% expect that network upfront budgets will be greater than last year; 44.7% forecast that budgets will… Continue reading US Network TV Marketplace Remains Weak, Finds Myers

By the end of 2002 10% of the world’s homes, almost 100 million households, will be receiving digital signals according to a new report Global Digital Television from Informa Media Group. This represents almost twice as many homes as in 2000 and by 2010, 548 million digital homes, 53% of the world’s total TV households,… Continue reading 10% Of Homes Worldwide Will Be Digital By The End Of The Year, says Informa

US broadcast network TV advertising will decline 7.4% in 2001, to $15.5 billion, with a further 3% decline in 2002, according to analysts at ABN Amro. The broker cites the ongoing economic downturn as the cause of the decline. Over the long term it expects broadcast networks to see further audience erosion, as the average… Continue reading Economics Of US Network TV Are Becoming ‘Untenable’ As Revenues Drop, Says ABN Amro

Telewest Communications has signed up more than 107,000 broadband internet customers – representing an annual growth of 1,135%, the cable operator announced this morning. At this point last year Telewest was selling 380 broadband connections a day on average; now it is shifting 900 per day. This shows a burgeoning interest from UK consumers in… Continue reading Telewest Signs Up 107,000 Broadband Internet Customers

Carlton Communications chairman Michael Green, today told the company’s AGM that the advertising market remains weak and that he is unable to predict with any uncertainty the timing of a resumption in growth. Nevertheless, Green reassured that Carlton is well-positioned to benefit from a recovery in demand for advertising, when it does transpire. ITV revenues… Continue reading ITV Revenues Predicted To Be 12% Down In Five Months To February

The Boards of Carlton Communications and Granada last night said that a “fundamental restructuring of ITV Digital’s cost base must be concluded as a matter of urgency in order to secure the long term future of the business.” The financial viability of the troubled digital terrestrial business has been the subject of speculation for some… Continue reading ITV Digital Requires ‘Urgent Fundamental Restructuring’ Say Owners

Combined revenue generated by the ‘big three’ US television – ABC, CBS and NBC – networks dropped more than 10% in 2001 – the largest annual loss in network history, according to a Hollywood Reporter story published today. Quoting the Broadcasting Cable Financial Management Association, the site says that this decline is a further indication… Continue reading ‘Big Three’ US TV Networks Suffer Record Revenue Falls

CMR forecasts that network and spot television spending for the 2002 Winter Olympics will total approximately $700 million, a rise from the $627 million grossed during the last Winter Olympics. During the 1998 Winter Olympics, network television grossed $480 million and spot television $147 million. In 2000, network advertising expenditures for the 2000 Summer Olympics… Continue reading Winter Olympics Will Boost US TV Revenue, Says CMR

Usage of interactive TV services has more than doubled over the past year according to a the Q1 2002 Digital TV Report from Continental Research. The frequency of digital TV subscribers who have ever used interactive services has grown from 4.3% in April 2001 to 9.6% in Jan 2002. The percentage of people using once… Continue reading “Content Is King” Says Interactive TV Report From Continental Research

The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTel Insight. The previous set of forecasts from Merrill Lynch can be found here. Merrill Lynch Cable, Satellite & DTT Penetration Forecasts In UK … Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February 2002