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Interactive television (iTV) users are ill-educated about the benefits of the platform and consequently its availability has little impact on consumers’ digital television (DTV) purchasing decisions. This is one of the findings of a new report from Van Dusseldorp & Partners, which says that operators need to make consumers aware of the services which iTV… Continue reading Consumers Need Better Education About iTV Services, Says Report

A new study from Ipsos-RSL has revealed a lack of growth in the UK digital TV sector although conditions are ripe for further expansion in the coming year. The quarterly DART (Digital Audience Research Tracker) survey shows that, as in October 2001, 35% of UK homes have access to digital TV services. Stagnation has been… Continue reading UK Digital Market Stands Still For Now

ITV’s advertising revenues are looking set to be up by 6.0% in August, better than Merrill Lynch analysts’ expectations, which had put the growth at 3.0%. Early figures for September show ITV up 0.5% in a strong TV market which will be up by 7.0% to 9.0%. ITV says that it had very few cancellations… Continue reading Second Half Forecasts Put ITV Revenue Down 1.4% In 2002

Consumer uptake of the personal video recorder was overestimated and will remain slow until the introduction of integrated PVR technology, according to a new report from Screen Digest. The number of European homes with a PVR system is set to increase from 100,000 to 5 million in the next five years. However, this is equivalent… Continue reading PVR Penetration To Remain Low, Says Screen Digest

Despite the well documented failures of ITV Digital and Quiero, European consumers will spend E13.4 billion on digital and interactive television services in 2002, an increase of 31% over last year, according to Strategy Analytics. Interactive Digital TV Market Forecast – Europe is produced by the Broadband Entertainment Strategies (BES) service of SA and examines… Continue reading Advanced Television Services Set To Take Off

The US Federal Communications Commission (FCC) has taken steps to boost the widespread adoption of digital television (DTV) in the country by requiring that new TV sets have a digital tuner built in to them. The FCC has imposed a deadline on electronics manufacturers to include the receivers in new sets by 2007 at the… Continue reading FCC Imposes Deadlines For DTV Sets

At the beginning of the year MediaTelINSIGHT took a look at the problems facing the much-touted interactive television (iTV) market (see Insight Analysis: The Struggle For Interactive Television). The analysis highlighted a number of key issues that the sector faces and which, in combination, are responsible for the slow start which iTV has experienced in… Continue reading Insight Analysis: Interactive TV Outlook – August 02

Cable subscription revenues are set to escalate in the next few years, according to a new report by New York-based research firm Allied Business Intelligence. The research predicts that video-on-demand (VOD) will experience annual growth of 79% between now and 2007 and enable US cable revenue to surge from $36.1 billion to $67 billion. ABI… Continue reading US Cable Revenues To Hit $67 Billion By 2007

A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005. iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that… Continue reading Media Industry Not Up To Speed On iTV, Says Report

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Month BBC1 BBC2 ITV1 C4 Channel 5 Others Jan-02 6.39 3.01 6.27 2.32 1.33 5.20 Jan-01 7.24 3.11 8.24 2.53 1.34 4.57 % Change -10.1 -5.24… Continue reading TV Viewing Round-Up – January 2002