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The late start to the ad-buying period for the 2001-2002 US television season is starting to cause concern for the TV networks, according to an article in the US’ Mediaweek yesterday. The site reports that with only three weeks before the start of the season advertisers have placed formal orders for only around a third… Continue reading US TV Networks Suffer Very Low Pre-Season Ad Bookings

RevenueJuly saw falls across the board in TV revenue. A year on year analysis showed that total terrestrial revenue fell 12.2%. Channel 5 was worst hit, dropping 19% to less than £13m, while ITV saw a heavy fall of 14.5%.Satellite revenue showed an unusual fall, dropping 3.2% in a year on year analysis, against its… Continue reading TV Market Round-Up July 2001

ProgrammesJuly saw the finales of two of the most hyped series of the summer, Survivor and Big Brother, but in fact the top rated programmes during the month remained the same as ever, with EastEnders and Coronation Street battling it out. The ITV soap bagged more of the top spots at the start of the… Continue reading TV Viewing Round-Up – July 2001

By 2002, 68% of Interactive Digital Television (iDTV) application developers will be using Microsoft ‘middleware’ platform says Strategy Analytics. This represents a significant rise from the current share of 38% and suggests that Microsoft’s dominance of the software market may not be limited to PCs. The survey, which involved leading developers working on over 200… Continue reading Microsoft Will Play Key Role In iDTV Developing

Year on year analysis of the latest BARB digital viewing figures reveals that non-terrestrial channels continue to increase their command of viewing share in all homes. The others category rose from 17.1% average weekly share in July 2000 to a 20% share in July 2001. ITV saw the most significant loss in terms of share… Continue reading Digital Television Round Up – July 2001

As NTL was celebrating its 1 millionth subscriber (see 1 Million Now Subscribe To NTL Digital), the UK government were reinforcing the message that analogue services will be switched off by 2010. The digital switchover is reliant on 95% of the population having access to digital services, meaning that services must be available and affordable… Continue reading UK Government Confident About 2010 Analogue Switch Off

Following the release by BSkyB of Sky+, a new integrated personal video recorder, Datamonitor foresees rapid uptake of new set top boxes across Europe. Datamonitor predicts that by 2005, 48% of set top boxes will include PVR technology. 42% of households with digital TV are also forecast to have more than one set top box… Continue reading A New Era For Set-Top Boxes Dawns, Says Datamonitor

RevenueYear on year analysis shows that total terrestrial revenue has fallen 19.1% during June. Again ITV was the worst hit, seeing revenue drop over £40m or 24% to £128.2m, compared with the same period last year.Total satellite revenues rose again, climbing 9.4% compared to June 2000. Total Television Revenue – June 2001 Total Revenue June… Continue reading TV Market Round-Up June 2001

Programmes The return of live international football to BBC1, proved to be a big ratings success. The vital World Cup qualifier match between Greece and home nation England attracted an average viewing figure of 10.42 million.They say nostaglia isn’t what it used to be, but that doesn’t stop TV companies from churning out endless retro programming.… Continue reading TV Viewing Round Up – June 2001

In keeping with other analysts and forecasters (see Forecasts), Merrill Lynch has downgraded its ITV revenue forecasts citing “growing evidence of advertiser cutbacks or switching” in the TV advertising market. Merrill now forecast ITV revenue growth at -12.3% to September 2001 and see no reason to expect a recovery until around April 2002. Growth for… Continue reading Merrill Lynch Downgrades Spell Further Misery For ITV