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Cable subscription revenues are set to escalate in the next few years, according to a new report by New York-based research firm Allied Business Intelligence. The research predicts that video-on-demand (VOD) will experience annual growth of 79% between now and 2007 and enable US cable revenue to surge from $36.1 billion to $67 billion. ABI… Continue reading US Cable Revenues To Hit $67 Billion By 2007

At the beginning of the year MediaTelINSIGHT took a look at the problems facing the much-touted interactive television (iTV) market (see Insight Analysis: The Struggle For Interactive Television). The analysis highlighted a number of key issues that the sector faces and which, in combination, are responsible for the slow start which iTV has experienced in… Continue reading Insight Analysis: Interactive TV Outlook – August 02

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Month BBC1 BBC2 ITV1 C4 Channel 5 Others Jan-02 6.39 3.01 6.27 2.32 1.33 5.20 Jan-01 7.24 3.11 8.24 2.53 1.34 4.57 % Change -10.1 -5.24… Continue reading TV Viewing Round-Up – January 2002

A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005. iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that… Continue reading Media Industry Not Up To Speed On iTV, Says Report

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Apr-2002 6:12 2:34 5:52 2:12 1:32 5:16 Apr-2001 7:02 2:48 7:27 2:41 1:28 5:04… Continue reading TV Viewing Round-Up – April 2002

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Mar-2002 6:06 2:48 5:33 2:19 1:33 5:32 Mar-2001 7:21 3:03 7:42 2:38 1:30 4:49… Continue reading TV Viewing Round-Up – March 2002

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others May-2002 6:16 2:42 5:39 2:22 1:33 5:10 May-2001 6:01 2:36 6:15 2:22 1:23 4:27… Continue reading TV Viewing Round-Up – May 2002

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Feb-2002 6:18 2:57 6:35 2:32 1:45 5:41 Feb-2001 7:19 3:20 7:53 2:39 1:32 5:01… Continue reading TV Viewing Round-Up – February 2002

ITV’s share of advertising revenue is set to fall to 46.7% by 2007, down from 56.5% in 2001 and from 74.8% in 1993. According to forecasts from media buying agency Carat, the Network’s share is to see a fairly constant decline over the next five years as competition for adspend from pay-TV channels increases. In… Continue reading Long-Term ITV Revenue Forecasts From Carat

ITV viewing share dropped to its lowest level ever during July, hit by the success of Big Brother on Channel 4 and E4 and the draw of the Commonwealth Games to BBC1. According analysts at Merrill Lynch, share fell to just 22.4% on average for the month. Peak-time share at the Network held steady at… Continue reading ITV Viewing Hits Lowest Ever Share In July