More Tv articles

The popularity of digital television’s interactive services is growing rapidly, with 5.3 million already interacting with TV programmes, sports events and advertisements via their TV remote controls, according to a new digital TV report. The Continental Research survey found that 2.7 million people have turned onto reality TV show Big Brother‘s interactive platform, with a… Continue reading Interactive TV Use Rises, But Ads Are Avoided

Evidence of the gathering strength of the non-terrestrial channels was once again evident in a year on year comparison of viewing in all homes. The Others category rose from a 16.5% average weekly share of viewing in June 2000 to a 20.2% share in June 2001, bringing it closer to the share enjoyed by the… Continue reading Digital Television Round-Up – June 2001

The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive

Video-on-demand (VOD), the so-called ‘killer app’ for interactive TV will be worth an estimated $1.98 billion by 2005, say The Yankee Group. The rollout of VOD has been hampered by factors such as expensive set top boxes and costly streaming. The Yankee Group, however, now believes that infrastructure requirements for streamed video have “finally begun… Continue reading Video-On-Demand Will Generate Almost $2 Billion In 2005, Says Yankee Group

As reported last week (see Forecasts) the latest figures from Zenith Media spell further doom for ITV. Zenith have reduced their forecasts for growth in television revenue from 3.6% for the year to -0.8%. Net Advertising Expenditure Prices In Current Prices (£m)   1996  1997  1998  1999  2000  2001f  2002f  2003f  2004f  2005f  2006f  TV… Continue reading UK Advertising Revenue Forecasts From Zenith Media

Domestic US revenue for interactive TV advertising, commerce and subscriptions is unlikely to surpass $400 million this year, a figure well below other industry forecasters, according to The Future of T-Commerce, a new Myers report. The Myers Mediaenomics report predicts that interactive TV will find deployment ‘difficult’ until 2006, after which the industry will grow… Continue reading US Interactive TV Will Be Slow To Take Off, Says Myers

As part of a long term plan to double the number of ‘people meter’ homes in the US, Nielsen is unveiling new prices to advertisers and media companies, according to the Wall Street Journal. Currently, Nielsen has 5,100 people meters in use monitoring TV viewing across the US, it plans to add several hundred more… Continue reading Nielsen Media Research Increases Prices To Fund Increased TV Meters In US

Hard disk video recording system Tivo may turn out to be the new Betamax, an ill-fated video cassette system of the ’70s, according to respondents of a new survey by The Media Edge. Of the 170 people that took part in the survey, 84% either already own Tivo recorder (39%) or intend to buy one… Continue reading Is Tivo The New Betamax?

It’s been a rough old year so far for ITV. Not only is UK television bearing the brunt of the advertising revenue downturn anyway, but ITV is also losing audiences to pay-TV channels, struggling to compete with BSkyB in the digital world and just last week its chief players – Carlton and Granada – were… Continue reading Insight Analysis: Rough Ride Continues For ITV

The FT reports this morning that media agency Zenith is following in the footsteps of many other analysts and brokers by downgrading its 2001 ad revenue forecasts. Three months ago, Zenith forecasts adspend growth for the year at 3.6% but have now amended this figure and are forecasting a drop in adspend for the year… Continue reading ITV Revenues Will Suffer First Annual Fall For 10 Years, Says FT