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Total viewing to UK television fell last year for the first time since 1994, according to a new report from Carat, the media buying agency of Aegis Group. The report shows that average viewing per household fell to 213 minutes per day in 2001, down from 216 minutes a year earlier. The downward trend is… Continue reading 2001 UK TV Viewing Fell For First Time Since 1994, Says Carat Report

Pace Technology has unveiled a new low-cost digital receiver that will allow viewers to receive free-to-air channels without subscribing to digital platforms such as Sky or ITV Digital. Pace have launched the no-frills set top box, which can also be upgraded to receive pay-TV, interactive and internet services, in an attempt to increase the take-up… Continue reading Pace To Speed Digital Take-Up

The latest BARB data on digital viewing shows that year on year ITV1 saw its share of viewing in all homes fall in December, from just under 30% share in December 2000 to just over 25% in December 2001. BBC1, which recently claimed victory over ITV1 in the Christmas day ratings (see BBC Claims Ratings Victory… Continue reading Digital Viewing Round-Up – December 2001

The majority of US children aged seven or younger would pick the internet over television if they were forced to choose only one medium to keep, according to a survey conducted by AdAge magazine. Just over half – 54% – of kids would choose the Net over other media, rising to 73% for so-called ‘tweenagers’… Continue reading US Kids Would Keep The Internet Over TV, Finds Survey

TV Market Round-Up – November 2001RevenueFears of falling TV revenues are confirmed in the figures for November 2001, with revenue across all terrestrial and non-terrestrial commercial channels falling 11.2% year on year to just under £243m. Worst affected were ITV1, which dropped 12.9% in an analysis against the same period last year, and Channel 5,… Continue reading TV Market Round-Up
– November 2001

Programmes November is traditionally the month when the commercial stations take the largest amount of television revenue. Usually this means they have top programmes on show to attract viewers, however, the highest rated programmes shown during November were down on November 2000.Traditional ratings winners like Coronation Street and Heartbeat saw falls in viewing by as… Continue reading TV Viewing Round-Up – November 2001

According to new research from the Yankee Group, local content such as news, weather, cinema and events information will play a key role in helping multichannel video operators retain digital subscribers. The report TV Portals: Opening the Door to Interactive Television also found that TV portals will help to bring together multiple iTV applications as… Continue reading TV Portals Will Reduce Digital Churn, Says Yankee Group

Multi-channel viewing has grown dramatically over the past five years acheiving 20% of veiwing share in 2001, according to data from BARB, twice the share it had in 1996. Over the same period of time, ITV’s share has decreased from 35% to 27% and BBC’s from 44% to 38%. UK Share Of Viewing Trends, 1996… Continue reading UK Viewing Trends Show Gains For Pay TV

November’s viewing figures from BARB show that as the winter schedules got underway, the shift in pulling power continues to move away from the traditional names as viewing diversifies.Year on year, ITV1 has saw its share of viewing fall in November, from just under 30% share in 2000 to just over 25% this year. Recently… Continue reading Digital TV Round-Up – November 2001

Early media buying estimates from trade journal Media Week are indicating that ITV’s advertising revenues will be down by more than 20% in January next year. Year on year in September, revenue was down 18.7% and in October it declined 11.9%, according agency estimates compiled by MediaTel.co.uk. ABN Amro says that if the Media Week… Continue reading Early January Buying Indicators Put ITV Revenue Off 20%