More Tv articles

There has been much talk in the advertising community recently about the threat to television advertising revenues from personal video recorder (PVR) technologies, such as Tivo. These digital recorders are able to hold large of amounts of programming on hard disk and can ‘learn’ which types of programme the viewer would like to have recorded.… Continue reading Insight Analysis: Should Advertisers Fear Digital Video Recorders?

Shares in satellite broadcaster BSkyB fell heavily yesterday to close trading down 45½p, or 6.3%, at 673p. The heavy trading was prompted by reports that the company’s interim financial results, which are released next Friday, may show a declining rate of subscriber growth, along with a heavy write-off on Sky’s investment in Premiere, the pay-TV… Continue reading Sky Shares Plummet Despite Forecasts Of ‘Solid’ Interims Next Week

Last year was a record year for television viewing in France, although advertising revenues finished the year down, according to an annual survey conducted by Syndicat National De La Publicité Télévisée (SNPTV). The report shows that the average adult over 15 years in France watched 3h 29mins per day – 5 minutes more than last… Continue reading French TV Viewing Hits Record Year In 2001

RevenueYear on year analysis shows that TV revenue across all terrestrial and non-terrestrial commercial channels fell by 6.5% year on year during December 2001. Channel 5 and GMTV were the worst affected with revenues dropping 16.9% and 9.8% respectively in an analysis against the same period in 2000. ITV1 saw the least significant year on… Continue reading TV Market Round-Up – December 2001

Programmes After a fairly lack-lustre start Pop Idol is beginning to gain momentum, with audiences regularly topping the 7 million mark. As the field gets whittled down the final victor, and Gareth edges closer to unjustly beating the more talented Will or Darius, the programme’s highest viewing figure during December was 7.91 million.The return after… Continue reading TV Viewing Round Up – December 2001

Poor returns from walled-garden interactive television (iTV) are disappointing the UK’s finance firms that have used the platform to deliver their services to consumers, according to Big Banks Dominate iDTV – a new report from Forrester Research. The report forecasts that the number of iTV users will grow from the current 11 million adults to… Continue reading iTV Users To Reach 21 Million By 2004, But Users Not Ready For TV Banking, Says Forrester

Interactive television (iTV) represents the point at which the TV ceases to be just a TV. Interactivity promises a two-way relationship with television programmes; access to the internet; the opportunity to browse and buy goods and services from the sofa via the screen, as well as a host of quizzes, news material and programme-related editorial… Continue reading Insight Analysis: The Struggle For Interactive Television

The video streaming market in western Europe is forecast to grow in the next five years, from around US$25 million in 2001 to nearly US$200 million in 2006, according to Video Streaming for Enterprises: forecast revenues for service providers, a new report published by Analysys. Thanks largely to extensive business applications, for corporate communications, training… Continue reading Corporate Opportunities Will Drive Video Streaming, Says Analysys

Yet another survey has found that there is much consumer confusion over interactive television and what it can offer. A new report from Cahners In-Stat/MDR says that whilst the iTV market is now beginning to take shape, the greatest obstacle to growth is a broad misunderstanding of what the platform actually is. This was also… Continue reading Interactive TV ‘Poised For Growth’ Despite Shaky Start

Over a quarter of all European households will have DVD by the end of 2003, according to a report by Screen Digest. Take up of DVD is growing at such a rate that 28% of households are forecast to have adopted DVD within the next three years. DVD usage has grown at a far greater… Continue reading 28% Of European Households Will Have DVD By 2003, Says Screen Digest