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Yet another survey has found that there is much consumer confusion over interactive television and what it can offer. A new report from Cahners In-Stat/MDR says that whilst the iTV market is now beginning to take shape, the greatest obstacle to growth is a broad misunderstanding of what the platform actually is. This was also… Continue reading Interactive TV ‘Poised For Growth’ Despite Shaky Start

Over a quarter of all European households will have DVD by the end of 2003, according to a report by Screen Digest. Take up of DVD is growing at such a rate that 28% of households are forecast to have adopted DVD within the next three years. DVD usage has grown at a far greater… Continue reading 28% Of European Households Will Have DVD By 2003, Says Screen Digest

BSkyB is expected to lead the way in terms of the number of digital television (DTV) subscriber homes until at least 2010, according to the latest forecasts from Merrill Lynch. The total number of digital TV homes in the UK is predicted to rise from 11.5 million this year to 24.3 million by 2010. By… Continue reading BSkyB Will Lead DTV Market Until 2010, But Cable Growth Is Higher

The UK currently leads Europe in the uptake of digital television, with a penetration of 35% at the beginning of this year, according to a new report on the platform from GartnerG2. Digital TV penetration in the UK rose from 27% last year to 35% and is forecast by Gartner to reach 40% by the… Continue reading UK Interactive TV Penetration To Reach 40% By 2003, Says GartnerG2

Research by Screen Digest forecasts that by 2005 26m households worldwide will be using video on demand (VoD) services across the world. Predictablty, the USA will lead the pack when it comes to VoD usage, with a penetration expected to have reached 22% of households by 2005. By 2005, Screen Digest forecasts that the UK… Continue reading 26 Million Will Have Video On Demand By 2006, Says Screen Digest

US cable subscribers numbered 69 million as of June 2001, up about 1.9% from the 67.7 million customers reported in June 2000, the Federal Communications Commission (FCC) said in its annual report on US multichannel competition, released this week. Combined cable and non-cable multichannel video programme distributor (MVPDs) subs increased to 88.3 million households as… Continue reading Digital Satellite Subscriber Growth Outstrips Cable In The US

Total viewing to UK television fell last year for the first time since 1994, according to a new report from Carat, the media buying agency of Aegis Group. The report shows that average viewing per household fell to 213 minutes per day in 2001, down from 216 minutes a year earlier. The downward trend is… Continue reading 2001 UK TV Viewing Fell For First Time Since 1994, Says Carat Report

Pace Technology has unveiled a new low-cost digital receiver that will allow viewers to receive free-to-air channels without subscribing to digital platforms such as Sky or ITV Digital. Pace have launched the no-frills set top box, which can also be upgraded to receive pay-TV, interactive and internet services, in an attempt to increase the take-up… Continue reading Pace To Speed Digital Take-Up

The latest BARB data on digital viewing shows that year on year ITV1 saw its share of viewing in all homes fall in December, from just under 30% share in December 2000 to just over 25% in December 2001. BBC1, which recently claimed victory over ITV1 in the Christmas day ratings (see BBC Claims Ratings Victory… Continue reading Digital Viewing Round-Up – December 2001

The majority of US children aged seven or younger would pick the internet over television if they were forced to choose only one medium to keep, according to a survey conducted by AdAge magazine. Just over half – 54% – of kids would choose the Net over other media, rising to 73% for so-called ‘tweenagers’… Continue reading US Kids Would Keep The Internet Over TV, Finds Survey