Analysis of the latest TV revenues for November reveals another encouraging period for UK terrestrial TV, which experienced a 7.2% year on year increase in revenue during the month. Channel Five, which is rumoured to be considering Flextech’s Jane Lighting as a replacement for Dawn Airey (see Flextech Boss Tipped To Succeed Airey At Channel… Continue reading TV Market Round-Up November 2002
UK television advertising revenue will grow by 4% this year, in a total market up by 4%-5%, according to new forecasts from media audit consultancy, Billetts. A pick-up in spend that began in Q4 2002 is expected to continue into this year and overall growth is forecast to be the same this year as last,… Continue reading UK TV Revenue To Grow 4% In 2003, Says Billetts
The high costs of technology and ongoing content issues will ensure that video-on-demand (VOD) does not take off in Europe until 2005. That is the conclusion of a new report from Forrester Research as reported on Europemedia. VOD is seen as the next logical progression of the television experience but there has been a bitter… Continue reading European VOD Revolution On Hold, Says Forrester
Zenith Optimedia, has warned that ITV’s audiences could continue to decline during 2003, as the new free-to-air digital service, Freeview, becomes more popular. The media buying agency claims that the rate at which Freeview decoders are selling since they became available last year, suggests that 1.5 million households could have the digital terrestrial service by… Continue reading ITV Could Lose Audiences To Freeview In 2003
ITV’s share of the advertising market looks set to fall further this year, as advertisers reduce the proportion of their budgets to be spent on the network. A report in today’s Financial Times suggests that a year of falling ratings will cause ITV’s share of television advertising to drop from around 53% last year to… Continue reading ITV’s Share Of Advertising To Tumble To 51% In 2003, Say Forecasts
The Government is facing significant opposition to its plans to switch of the analogue television signal by the end of the decade with more than one in ten householders refusing to join the digital revolution. New research carried out by the Generics Group warns that Culture Secretary, Tessa Jowell, risks angering millions of viewers when… Continue reading Government Faces Backlash Against Analogue Switch-Off
The number of US households taking cable television services looks likely to decrease for the first time ever in the full year 2002, according to the Federal Communications Commission‘s (FCC) annual report on competition in video markets. This first-time decline in subscribers comes amidst a declining market share for the cable sector. As of June… Continue reading US Cable TV Subs To Fall For First Time In 2002
The runaway success of Freeview showed no signs of slowing in the run up to Christmas with sales of set top decoder boxes running at more than 200,000 during December. Estimates show that the increased demand for Freeview over the festive period has pushed the number of UK digital terrestrial viewers towards the 2.5 million… Continue reading Freeview Sales Soar In Run Up To Christmas
A couple of years ago the promise of a ‘convergence’ of traditional media content with that of the internet and interactive media was the holy grail for many media corporations. Indeed, Time Warner and AOL forged their record-breaking merger largely on the promise of a global, fully ‘converged’ 21st century media empire. Things have so… Continue reading Has There Been A U-Turn On The Global Media Strategy?
ITV’s share of the television advertising market is set to drop by two percentage points next year, as around 70% of the Network’s advertisers renegotiate their new annual contracts at the end of this year. This is according to a new set of estimates from Merrill Lynch. Analysts at Merrill say that ITV’s share of… Continue reading ITV’s Market Share To Fall 2% Points In 2003, Says Merrill Lynch
