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According to Screen Digest, 26 million housefolds worldwide will be using video on demand (VoD) services by 2005 with the US, unsurprisingly, leading the pack. eMarketer says that there will be 58.2 million interactive TV (iTV) households in the US by this time, this represents over 50% of US Tv households. By 2005, Screen Digest… Continue reading Insight Analysis: Do We Demand ‘On Demand’?

An agreement has been reached between representatives from the entertainment and consumer electronics industries and US legislators on a system to prevent digital television broadcasts from being pirated over the internet. Executives from companies such as AOL Time Warner and News Corp have participated in the talks with the House Energy and Commerce Committee. They… Continue reading ‘Pirating Pact’ Brings US Digital A Step Closer

According to New York media analyst Jack Myers, the demand for TV advertising in the 2002/03 season will remain flat with advertisers spending around $10.9 billion on advance purchases, the same as was spent last year. US TV Revenue Forecasts ($ billions)     2001  2002 (F)  % Change  Total Broadcast 6.93 6.70 -3.3% Total Cable… Continue reading US TV Revenue Forecasts Fall Flat

Analysis of TV revenue estimates for March reveals mixed fortunes for the UK’s terrestrial TV channels. Year on year, a decline of 4.8% was experienced overall, with ITV1 and Channel 4 seeing revenue fall by 7.5% and 2.2% respectively. Channel 5 and GMTV fared better than their larger competitors during March, the former seeing revenue… Continue reading TV Market Round-Up – March 2002

Whilst there are now signs of a recovery in advertising spending around the world, it is by no means clear that the recovery will be either strong or uniform, according to analysts at Lehman Brothers. The US is leading the way, followed by Europe. Asia – excluding Japan – is showing signs of recovery and… Continue reading Advertising Recovery Will Be ‘Neither Strong Nor Uniform’, Says Lehman Brothers

Thirty-five percent of European digital television (DTV) subscribers will use interactive TV (iTV) banking services by 2005, according to research from Celent Communications published this month. Consumer adoption levels will depend on the product mix and interactive content provided by banks on the digital TV screen, according to the report. Source: Celent, April 2002 iTV… Continue reading TV Banking Will Be Used By 35% Of Europeans By 2005, Says Celent

The Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002. The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in tandem. In an ad recall test,… Continue reading TV And Online Ad Mix Generates Greater Recall, Says The OPA

With local television audiences turning to cable, the web and print options for daily news, Forrester forecasts that broadcasters can recover local relevance only by extending their programming and promotion throughout the day to cable operators, newspapers and online providers. Forrester says “Stations must recreate themselves as providers of video programming and marketing services across… Continue reading US TV Stations Must Collaborate For Local Audiences, Says Forrester

Indebted UK cable company, NTL, this week rejected a $2 billion bid from US company Liberty Media, preferring instead to restructure and refinance with its own bondholders (see NTL Is Close To Refinancing, Says Report). Liberty Media already holds a 25% stake in Telewest Communications, the UK’s second largest cable operator and is known to… Continue reading NTL Merger With Telewest Could Still Make Sense

US cable advertising revenues will increase from $4 billion to $4.5 billion in the 2002/03 season and to $5.5 billion in 2003/04, according to forecasts from Discovery Networks’ sales chief, Bill McGowan, as reported by Jack Myers Report today. McGowan also predicted that basic cable audience share would surpass that of the four leading broadcast… Continue reading US Cable Upfronts Look Stronger, Whilst Network TV Sales Remain Weak