NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Feb-2002 6:18 2:57 6:35 2:32 1:45 5:41 Feb-2001 7:19 3:20 7:53 2:39 1:32 5:01… Continue reading TV Viewing Round-Up – February 2002
ITV’s share of advertising revenue is set to fall to 46.7% by 2007, down from 56.5% in 2001 and from 74.8% in 1993. According to forecasts from media buying agency Carat, the Network’s share is to see a fairly constant decline over the next five years as competition for adspend from pay-TV channels increases. In… Continue reading Long-Term ITV Revenue Forecasts From Carat
ITV viewing share dropped to its lowest level ever during July, hit by the success of Big Brother on Channel 4 and E4 and the draw of the Commonwealth Games to BBC1. According analysts at Merrill Lynch, share fell to just 22.4% on average for the month. Peak-time share at the Network held steady at… Continue reading ITV Viewing Hits Lowest Ever Share In July
UK television revenues are set to hit £3.1 billion this year, representing a 3.1% growth over 2001, according to forecasts from buying agency Carat. Growth is expected to rise to 4.7% in 2003, with longer term forecasts currently predicting 4.0% growth each year thereafter until 2007. By this time UK TV revenue will total around… Continue reading Long-Term UK TV Revenue Forecasts From Carat
ITV revenues are set to show positive growth for the rest of the year, bar a predicted dip in December, according to the latest forecasts from media buying agency Carat. July is expected turn in a growth of 3.7%, whilst August jumps up to 6.3% higher than the same month in 2002. Growth is then… Continue reading ITV Revenues Look Positive For Remainder Of 2002, Say Carat TV Forecasts
The UK’s predominant pay-TV company, BSkyB has declared its intention to build on its 6.1 million subscriber base and deliver services to every household in the country. Bouyed by yesterday’s announcement of a 20% increase in revenues for the last financial year (see BSkyB Results Beat Expectations With 6.1m Customers Now Signed), Tony Ball, chief… Continue reading BSkyB Sees No Limits In The Race For Subscribers
Digital set-top boxes would essentially have to remain free if the Government’s target of a 95% digital television (DTV) take-up is to be achieved, according to a new report to be released this week from Continental Research. The July 2002 Digital TV Report argues that manufacturers should face pressure to give away their set-top box… Continue reading Digital TV Equipment Must Be Free To Meet Government Targets
The number of households in the United States with digital video recorders (DVRs) is set to rise from the the current customer base of approximately 1 million to 15 million in 2007. However the Leichtman Research Group, which has produced a new report on the digital video marketplace, downplays the impact of the new technology… Continue reading DVRs Yet To Capture The Public Imagination
US radio advertising revenues are expected to rise by 3.0%-4.0% in Q2 2002 and by 8.0%-10.0% in Q3, boosted by comparisons with the post 11 September period of last year, according to analysts at Merrill Lynch. The broker says that July radio spend started strongly, with the beginning of the month showing high single-digit growth,… Continue reading US Radio And TV Revenues Showing Pick-Up
Television is set to lead the way in the UK advertising market’s recovery in 2002, with a growth of 2.5% forecast by Zenith Media. Newspapers are expected to be weak this year, dragged down by a poor national market. In 2003, radio is predicted to be the strongest medium, posting a 4.5% growth. Zenith Media… Continue reading TV To Lead UK Ad Recovery In 2002, Say Zenith Media Forecasts
