RevenueAccording to agency estimates, total revenue for terrestrial television including GMTV saw a year on year fall in October of 12.7%. Of the terrestrial channels, only Channel 5 recorded an increase, adding 7.9% to reach 20.3m. GMTV fell nearly 30% to 5.9m, while ITV dropped 16% to 181.7m.Total satellite broke its pattern of year on… Continue reading TV Market Round Up – October 2000
Programmes This was the month of the big scheduling battle between BBC1 and ITV, following the former’s decision to move the Nine O’Clock News to 10pm(see BBC To Broadcast News At Ten). Depending on your viewpoint there were winners all round, with ITV maintaining its overall peaktime lead, while BBC1 increased the audience for its… Continue reading TV Viewing Round Up – October 2000
Programmes The return of ITV’s cash cow, Who Wants To Be A Millionaire, has helped ITV find some good cheer out of a poor month. With several top programmes underperforming on previous years’ totals, the big money quiz show gave the channel a dedicated appointment-to-view audience. For this latest extended run Millionaire averaged audiences of… Continue reading TV Viewing Round Up – September 2000
RevenueTerrestrial television including GMTV saw a 2% fall in total revenue, year on year, during September, recording an overall figure of £257.5m. According to agency estimates, ITV’s revenue dropped by 5.3% to £174.9m during last month, while Channel 5 increased 9.4% to reach £18.4m.Channel 4 was up 6.3% while GMTV fell 6.5% in a yearly… Continue reading TV Market Round Up – September 2000
Programmes It’s impossible to talk about August’s top programmes without, once again, mentioning Big Brother. The most watched edition this month was, unsurprisingly, the fallout from ‘Nasty’ Nick Bateman’s eviction. The whole country, well, 6.87 million of it, were on tenterhooks wanting as Craig discovered Nick’s scheming.There wasn’t much on offer in the way new… Continue reading TV Viewing Round Up – August 2000
RevenueTerrestrial television including GMTV saw a 0.8% fall in total revenue, year on year, during August, recording an overall figure of £186.8m. According to agency estimates, ITV’s revenue dropped by 5.8% to £123.3m during last month, while the relative newcomer Channel 5 increased 25.7% to reach £16.5m.Channel 4 and GMTV both made modest increases, while… Continue reading TV Market Round-Up – August 2000
Fears that personal video recorders could bring an end to television advertising as we know it could soon be abated. The companies that are revolutionising the way people watch television, letting them pre-record programmes and fast-forward past commercials at the push of a button, are still giving marketers a chance to catch viewers’ attention. TiVo… Continue reading Insight Analysis: Personal Video Recorders To Offer Tool For Advertisers
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A national newspaper claimed on Sunday that a report it had obtained recommended that the government should bring forward the changeover from digital to analogue TV signals by subsidising or giving away digital decoding equipment to households. This would enable the auction of the analogue spectrum to occur as early as 2004, giving the government… Continue reading Report To Government Says Speed Up Digital Changeover
RevenueAccording to agency estimates, year on year growth in terrestrial television including GMTV was 4.5% during July, with the total now at £203m. Channel 5 managed an increase of 26.7% to £15.9m, while Channel 4 rose 8.5% to £45.3m. ITV saw a small increase of 1.6% to reach £138m, but GMTV saw a drop of… Continue reading TV Market Round-Up – July 2000
