In brief: Channel 4 has launched a partnership with Yorkshire-based healthcare provider Benenden Health with Mediacom North to encourage the nation to talk more openly about mental and physical health.
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Nearly all advertisers are now combining CTV and digital video buys.
The UK entertainment and media industry is forecast to reach £97bn by 2026, according to a new report by PwC.
In brief: Sky has launched its own ‘streaming stick’ as part of its latest move to capture subscribers who would rather stream via the internet instead of use a satellite dish or cable.
In brief: The studio will be based in Helsinki, where it will be led by former Zynga VP and GM Marko Latiskka.
In brief: Ad tech company, Realytics, has partnered with French telecoms company, Bouygues Telecom to launch a single-source TV measurement solution for ads via set-top boxes.
In brief: ITV, STV, Sky and Jim Ratcliffe’s INEOS have launched a national TV campaign to encourage schools to sign up to “The Daily Mile”.
The number of pay TV subscribers in 138 countries is forecast to reach 1.03 billion by 2027, according to new research.
Channel 4 has shortlisted seven brands for its £1m Diversity in Advertising Award.
In brief: Streaming service, SkyShowtime, launched in Denmark, Finland, Norway and Sweden earlier this week.