Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.
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As Paramount reopens merger talks with Skydance Media, The Media Leader takes a look at what has happened so far.
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Marketers will be able to measure their YouTube campaigns against other channels.
Exclusive research from Adwanted and YouGov shows that while ad tiers from Netflix and Amazon Prime Video are performing differently, it’s clear that more young people prefer an ad-free environment.
Barb’s latest audience data showed a plateau in UK households with one or multiple streaming subscriptions.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week’s upfronts.
The two companies have announced a streaming bundle for the US market, inclusive of Disney+, Hulu and Max.
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.
Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.