The broadcaster’s commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.
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According to an IPA report, this suggests the impact of SVOD is ‘less significant than previously imagined’.
In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject’s UK commercial director.
Apple TV+ and Disney+ have increased prices by the largest amounts since their launch, with an annual average hike of 18%.
Analysis: The streaming platform’s second upfront season brought many questions still.
Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.
Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.
Netflix is taking its advertising game to new heights with a new partnership with Google that transforms the series “Emily in Paris” into a shoppable fashion extravaganza
More than 20m UK homes now report having access to an SVOD service, according to Barb survey data, with Netflix accounting for the vast majority.
CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.