As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
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The data will be available in the UK from September, providing marketers with greater insights into CTV investment.
| Maria Iu
The deal will see the streaming platforms host each other’s shows, starting from 16 July.
Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.
It marks first time Netflix is distributing a broadcaster’s shows in the country.
WBD plans to split itself into two public companies by next year, with one maintaining its film properties and streaming service, while a global networks company will own CNN, TNT Sports and Discovery.
Paramount’s president of international ad sales joins Jack Benjamin to unpack how he and his team are working to drive revenue growth across the recently rebranded 5, streaming service Paramount+ and FAST service Pluto TV.
However, the latest Barb Establishment Survey found that the number of homes with two or more services hit a new record.
| Maria Iu
Overall, content grew by 5% across the top five platforms during February-May.
EMEA ads VP Damien Bernet discusses takeaways from Netflix’s upfronts, as the streaming giant’s ad-supported plan now reaches 94m monthly active users globally.