Exclusive research from Adwanted and YouGov shows that while ad tiers from Netflix and Amazon Prime Video are performing differently, it’s clear that more young people prefer an ad-free environment.
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Barb’s latest audience data showed a plateau in UK households with one or multiple streaming subscriptions.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week’s upfronts.
The two companies have announced a streaming bundle for the US market, inclusive of Disney+, Hulu and Max.
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.
Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.
Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.
Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.
Kantar’s study found 19.9m British households have at least one paid video streaming service — “virtually flat” on the previous quarter.