Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.
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Could the deal shift the perception that quality content is stuck behind paywalls and open the door to more free services? What does this mean for broadcasters and advertisers?
The streaming platform specialist will run production and operations for the LBATV streaming service offered by Italy’s top basketball league. It is also providing strategic consultancy and tech provision for the next two divisions.
The new $2.99 SVOD service from Roku contains 10,000 hours of content, designed to complement rather than compete with “premium streamers”.
As DTC subscriptions plateau, Disney is seeking incremental reach via content deals and live sports.
The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.
| Maria Iu
Disney+ had the highest share of new subscriptions in Q2.
Analysis: Netflix reported better-than-expected revenue growth in Q2, but a lack of transparency over its ad revenue and subscriber numbers give an unclear picture of business performance.
Alan Moss spoke at Cannes about how new partnerships with Disney’s Real-Time Ad Exchange and Roku have turned Amazon DSP into a “one-stop media buying shop”.
As the partnership that sees a selection of ITVX and Disney+ titles promoted on each other’s platforms go live this week, The Media Leader looks at how the deal works.