Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.
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However, CEO Dame Carolyn McCall has warned of job losses.
British streamers taking out a new video-on-demand (VOD) service has reached its lowest level in 12 months this past quarter, according to new research.
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Thomas Bremond, SVP and chief revenue officer at Comcast’s FreeWheel, talks to The Media Leader about why TV now has “all the tools” to succeed with technology and how the important issue of sustainability is being addressed.
A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.
US subscribers who have a bundle with Disney+, Hulu and ESPN+ are less likely to churn than those who subscribe to only Disney+, research has found.
Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.
As Paramount reopens merger talks with Skydance Media, The Media Leader takes a look at what has happened so far.
| Maria Iu
Marketers will be able to measure their YouTube campaigns against other channels.