| Moz Dee
The US presidential debates reveal how social media companies are evolving into new, complementary media organisations driven by today’s mobile and video-first world. By Moz Dee.
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Google wants to achieve brand fame – but funny how it doesn’t use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.
On Saturday AT&T, the US’s third largest cable provider, announced that it is buying Time Warner for $85.4 billion (£70 billion); however, regulators must now consider whether the merger is fair to other US operators.
Full report available at: Mediatel Connected > Online > Traffic Trends
Publicis’ Derek Morris will replace Sally Cartwright OBE who has chaired the board since 2010 and reaches the end of her allotted term of office.
Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.
Brands can now measure the effectiveness of their campaigns on digital audio platforms including SoundCloud, audioBoom, Global’s Heart, Capital and Radio X, and Bauer Media’s KISS.
Infographic from Videology showing the history of US television.Taking key headline developments from each decade since the 1940s, this infographic provides a great snapshot of how TV has evolved over the past 70 years.To access the full infographic, please click here:External Link:Videology: TV Then and Now
Despite the looming US Presidential election and snowballing post-Brexit coverage, almost all online news sites recorded declines in traffic in September.