In a bid to save $400 million, the FMCG brand’s chief financial officer, Jon Moeller, said P&G had reduced the number of agencies it worked with from 6,000 to 2,500, and wanted to slash this by another 50%.
Showing 10281-10290 of 63,756
More Uk articles
This week: Lucky Generals founder Helen Calcraft on her battle with cancer and sexual harassment; sports executive Rupert Pratt on Facebook and sports rights; and the AA on Remainers and Brexiteers in adland.
The Competition & Markets Authority said some aspects the £11.7bn deal were “not in the public interest” following the provisional findings from its in-depth examination of the proposed acquisition of Sky Plc by 21st Century Fox.
Mediatel has added more speakers and topics to the line-up – joining a long and impressive list of brands set to attend.
Dangerously literal interpretations from focus groups place market researchers on dodgy ground, writes John Lowery.
Ahead of Mediatel’s Out-of-Home Summit this week, Primesight’s James Power looks at how brands can use location data to unlock the true potential of digital OOH.
Advertisers are spending the most money on the least effective ads, and the least on the most. It’s an upside-down world, writes Dominic Mills.
From this week Facebook will start asking people whether they are familiar with a news source and whether they trust it.
Full report available at: Mediatel Connected > Online > Traffic Trends
The move represents a return to the Publicis Groupe fold for Habib, who previously served as head of strategy for Zenith Media between 2005 and 2012.