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Creative solutions aims to improve the creative quality of programmatic ads and minimise consumers’ growing rejection of online advertising.

Our view of value is highly malleable to small influences, writes Total Media’s William Hanmer-Lloyd – and that means advertising can change a consumer’s view of how much they are willing to pay.

Full report available at: Mediatel Connected > Connected Surveys > Data

As part of the deal, which was made for an undisclosed sum, Sarah Parkes, previously managing director of Airport Media, will become MD of Primesight’s Airport team.

As the battle lines are drawn, Dominic Mills looks at the consequences of Tesco’s punch-up with Unilever.

Cold Feet, Strictly Come Dancing and Sam Allardyce’s cameo appearance as England manager all topped the TV ratings chart in September.

Brands will soon be able to target consumers while still respecting their privacy, writes Videology’s Jon Block. It’s time to start selling the benefits to the public.

Full report available at: Mediatel Connected > Regional

Brands must recognise that much of advertising’s impact comes from perceived waste, writes Zenith’s Richard Shotton.

In the wake of Facebook’s video measurement blunder, ISBA’s Mark Finney outlines the options for a transparent solution.