More Uk articles
Experts believe that advertisers should use newsbrands more, but will their message be heard, asks Research the Media’s Richard Marks
Due to the uncertain outlook following the outcome of the EU referendum, IPA Bellwether has downgraded its adspend forecasts for both 2016 and 2017.
A surge in programmatic buying and re-loading of ads to increase inventory are thought to be the main causes.
From the recent Tory leadership race, to the Chilcot inquiry and Iraq war, newspapers still very much set the political agenda, writes Raymond Snoddy – but not always for good…
Digital adspend for the Asia-Pacific region is expected to rise 18.2% in 2016 to $59.7 billion.
Full report available at: Mediatel Connected; TV
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Just like a grizzly and failed measure to stop the bubonic plague, digital advertising is in danger of facing some unintended consequences, writes Zenith’s Richard Shotton
Newsworks CEO Rufus Olins puts forward his case for why advertisers should start reinvesting in newspapers