AI interfaces and chatbots could be revolutionary for brands – but only if they strike the right balance between human and machine interaction, writes Mindshare’s Jeremy Pounder
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Ofcom’s 2016 Public Service Broadcasting report reveals that time spent watching TV has decreased by -11% over the last five years.
Artificial Intelligence might be about to become the next big brand tool – but where do agencies fit in, wonders Dominic Mills – plus: why Facebook has forced media owners into a tailspin
From 27 July, pay monthly EE customers will have a six month pass to all BT Sport channels on their device.
Headed by Mediatel CEO Derek Jones and Hubble founder Justin Lebbon, Mediatel Events will look to create more bespoke, home-grown events for the industry.
Full report available at: Mediatel Connected > Display > Online
Social media and search data can be informative for brands, but only if they can find meaning in the billions of datapoints, writes Millward Brown’s Jane Ostler
Online activity unrelated to the Olympics will be the most popular activity, according to new research from RadiumOne.
Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings
Jaguar has already launched a campaign through the partnership, with all media activation being planned by Mindshare, which said it has seen “fantastic results”.