Ed Kitchingman, social insights director at MEC, dissects the Remain campaign’s social media strategy – and explains why Leave had the edge
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The September issue of the magazine will see a new distribution strategy employed, in addition to its existing newsstand presence, as well as a new look and a new approach to editorial content.
Publishing print advertising and circulation revenue fell by 17% and 5%, respectively, over the first half of the year – but digital revenues grew by 14%.
Full report available at: Mediatel Connected > Connected Surveys > Data
From Brexit to digital advertising, data has been allowed to become a complex, unreliable, unverifiable and selectively applied jumble of numbers. It’s time to put that right, says David Brennan
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
News Corp, the parent company of The Times and the Sun, has agreed to buy Wireless Group, the owner of Talksport radio.
BARB is now running two prototype fusion contracts. MEC’s David Fletcher examines what this means for anyone with a stake in the TV measurement body.
Reading the tabloid newspapers over the last week is like jumping between parallel universes, writes Raymond Snoddy
Sky’s online streaming service Now TV has announced the launch of a new ‘combo’ package – making it the UK’s first contract-free triple play bundle with TV, broadband and calls.