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The marriage between out-of-home and digital media has its challenges, but ultimately there’s a deep audience connection which should result in wedded bliss, writes Crimtan’s Neil Alldritt
UK advertising is set to witness a 6.3% increase in spending this year, according to the latest forecasts from GroupM.
Clear Channel’s premium digital brand has unveiled its latest sites in Greater Manchester: Storm Mancunian Tower and Storm Trinity Way.
The new design means every ad campaign can now be delivered to all mobile, tablet and desktop devices while print ads can be transformed into HTML5 animated creative to run in app.
There was no avoiding the scores of programmes dedicated to our monarch’s birthday, with The Queen’s 90th Birthday Celebration on ITV proving to be most popular in May.
Brands are shifting ever more spend on to Facebook, so it’s high time they got some hard data about advertising on the site, writes Matt Bell, head of digital strategy at MEC
So much of what Cannes has become is an existential parody, writes Dominic Mills – but there is just enough creativity with real purpose at its heart to (almost) balance the books
Full report available at: Mediatel Connected > Online > Traffic Trends
After going online-only, the Independent recorded a healthy increase in traffic back in April, but just one month on it looks like the title is in trouble already.