Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It’s a revolution, writes Rubicon Project’s James Brown.
More Uk articles
Commercial terrestrial channels recorded revenue of £192.81 million in September – down -4.7% year on year.
Appealing for help from a group is often hampered by a diffusion of responsibility, writes Richard Shotton. How do we change this way of thinking?
TouchPoints special: After ten years of changing media habits, it’s time for the industry to get ahead of the curve, writes the IPA’s research director, Lynne Robinson
Sizmek’s Shirley Smith joins the multi-screen advertising platform as commercial director.
The free services supplied by the state-of-the-art kiosks will be funded by the ad revenue they generate.
Johnny Hornby, founder of WPP-backed The&Partnership, is joining other senior figures from Carat UK and Anomaly at this year’s Media Playground.
UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.
The US presidential debates reveal how social media companies are evolving into new, complementary media organisations driven by today’s mobile and video-first world. By Moz Dee.
Google wants to achieve brand fame – but funny how it doesn’t use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.
