Developed in partnership with Kantar Media, the move will allow advertisers, agencies and broadcasters to analyse viewing across smartphones, tablets and PCs for the first time.
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The initiative was launched to encourage brands and agencies to feature disability in their ad campaigns.
How ironic that the internet fundamentalists who used to predict the death of TV are the same people now proclaiming the future is video, writes ITV’s Kelly Williams
Khan said he was “extremely concerned” about some of the advertising that appears on the London underground and at bus stops – especially when it comes to the portrayal of women.
No one has come out of the ANA rebates probe with much credit, but there has been a distortion of such magnitude that it threatens its credibility, writes Dominic Mills
Full report available at: Mediatel Connected > Display > Online
Full report available at: Mediatel Connected; TV
Peel Hunt’s Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 – but only if the UK votes to remain in the EU.
Charlotte Tilbury’s director of digital discusses the make-up brand’s ‘experimental’ digital strategy and why mood-targeting is going to open up doors for advertisers.
Beauty brand Charlotte Tilbury’s digital lead, Anna Bateson, said there has been a “loss of humanity” between brands and consumers, causing people to actively switch off from digital.